Here are Nike’s Business principles as per online resources.
- Our Business is change.
- We’re on offense. All the time.
- Perfect results count– not a perfect process. Break the rules: fight the law.
- This is as much about battle as about business.
- Assume nothing, make sure people keep their promises, push yourself push others, stretch the possible.
- Live off the land.
- Your job isn’t done until the job is done.
- Dangers.
- Bureaucracy.
- Personal ambition.
- Energy takers vs energy givers.
- Knowing your weaknesses.
- Don’t get too many things on the platter.
- It won’t be pretty.
- If we do the right things, we’ll make money damn near automatic.